Yurley Rúa has emerged as one of Colombia’s most inspiring plus-size models and body-positive advocates, transforming the conversation around curvy fashion and self-acceptance. Known online as @alessiabig11, she has built an impressive social media empire from her base in Bogotá, Colombia, while representing the BBW modeling community with pride and authenticity.
In this comprehensive guide, we’ll explore the remarkable journey of Yurley Rúa, from her beginnings in Colombian modeling to her current status as a successful influencer, OnlyFans creator, and body-positive advocate with over 272,000 Instagram followers.
Who Is Yurley Rúa?
Yurley Rúa (@alessiabig11) is a Colombian plus-size model, Instagram influencer, and OnlyFans content creator who has become a powerful voice for body positivity and curvy fashion representation. Based in Bogotá, Colombia, she represents the new generation of BBW models who celebrate their curves while building successful digital businesses.
What sets Yurley Rúa apart from other influencers is her authentic approach to plus-size representation. She doesn’t just showcase fashion; she promotes genuine self-love and confidence for curvy women, making her content both inspiring and commercially successful. Her engaging personality shines through in her message: “You found me! Now get ready for an exciting surprise… at first glance I might seem serious, but… you’ll discover I’m the sweetest and most affectionate person you’ve ever met.”

Quick Facts About Yurley Rúa
- Full Name: Yurley Rúa (Online: @alessiabig11)
- Nationality: Colombian
- Location: Bogotá, Colombia
- Career Start: November 2023
- Instagram: @alessiabig11 (272,000+ followers)
- Body Type: Plus-size/BBW (over 85 kg)
- Hip Measurements: Over 55 inches
- OnlyFans: Active content creator
- Collaborations: Cherokeedazz, Laura Bernal
- Focus: Curvy fashion and body positivity
Early Life and Colombian Background
Yurley Rúa was born and raised in Colombia, though she maintains privacy regarding her exact birthdate and family background. Currently residing in Bogotá, Colombia’s vibrant capital, she draws inspiration from the city’s dynamic fashion scene and entrepreneurial culture.
Like many successful influencers, Yurley Rúa has chosen to keep her family life private, demonstrating mature boundary-setting that protects her loved ones while building her public brand. This discretion has actually enhanced her appeal, as followers respect her for maintaining authentic personal relationships outside the spotlight.
Her Colombian heritage plays a significant role in her content and brand identity. She proudly represents Latin American plus-size beauty standards, making her a cultural ambassador for millions of followers who appreciate authentic curvy representation from the region. Colombia, with its rich cultural diversity and year-round appeal as a destination, provides the perfect backdrop for her content creation and has helped establish her as a prominent figure in the Latin American influencer space.
The Rise of Yurley Rúa: From Newcomer to Influencer
Yurley Rúa’s journey to social media success began in November 2023 when she launched her modeling presence on Instagram. Her strategic timing and authentic content approach allowed her to build a substantial following in record time.
Instagram Success Strategy
Yurley Rúa built her Instagram empire through consistent, authentic content that celebrated plus-size beauty:
- Curvy Fashion Photography: High-quality posts showcasing plus-size fashion
- Body Positive Messaging: Authentic content promoting self-acceptance
- Cultural Representation: Proud display of Colombian heritage
- Community Engagement: Active interaction with followers and supporters
Starting from zero in November 2023, Yurley Rúa rapidly grew her Instagram presence to over 272,000 followers by mid-2024, establishing herself as one of Colombia’s most followed plus-size influencers.
Multi-Platform Expansion
Recognizing the importance of platform diversification, she expanded her presence across multiple channels:
OnlyFans Success:
- Exclusive premium content creation
- Personal connection with subscribers
- Direct fan monetization
- Subscription-based revenue model
Social Media Presence:
- Instagram: @alessiabig11 (primary platform)
- X (Twitter): Growing follower base
- Cross-platform content strategy
Industry Collaborations
Yurley Rúa has strategically collaborated with fellow influencers and brands:
- Cherokeedazz: Joint content and cross-promotion
- Laura Bernal: Collaborative modeling projects
- Brand ambassadorships for body-positive fashion companies
- Plus-size modeling community partnerships
Colombian Influencer Network
The Colombian social media landscape has produced several notable content creators who, like Yurley Rúa, have built substantial followings through authentic representation. Her success is part of a broader movement of Colombian influencers who are gaining international recognition for their unique perspectives and engaging content. This network of creators, including personalities like Monica Vallejo, demonstrates the growing influence of Latin American content creators in the global digital space.
Physical Stats and Modeling Career
Her distinctive appearance has been central to her plus-size modeling success and body-positive advocacy:

- Nationality: Colombian
- Location: Bogotá, Colombia
- Height: Decent height (specific measurement not disclosed)
- Weight: Over 85 kilograms
- Hip Measurements: Over 55 inches
- Body Type: Plus-size/BBW
- Hair Color: Dark
- Eye Color: Brown
What makes Yurley Rúa exceptional extends beyond her physical attributes. She has successfully positioned herself as a confident representative of plus-size Colombian women, proving that authenticity and cultural pride can drive significant commercial success in the digital space.
Yurley Rúa’s Business Strategy and Revenue Streams
Yurley Rúa has successfully monetized her social media presence through multiple channels, demonstrating impressive business acumen for someone relatively new to the industry.
Primary Income Sources
- OnlyFans Content Creation (Major Revenue Stream)
- Exclusive premium content
- Subscription-based model
- Personal fan interactions
- Regular content updates
- Instagram Brand Partnerships
- Plus-size fashion brand collaborations
- Body-positive product endorsements
- Sponsored content for 272K+ followers
- Cultural brand ambassadorships
- Modeling Collaborations
- Joint projects with other influencers
- Professional photo shoots
- Brand campaign appearances
- Plus-size modeling contracts
- Social Media Influence
- Cross-platform sponsored content
- Affiliate marketing opportunities
- Product placement deals
- Community partnerships
Financial Success Analysis
While Yurley Rúa has not disclosed her exact net worth, her rapid growth from zero to 272,000+ followers in less than a year suggests significant earning potential. Industry standards for influencers with her following typically generate substantial monthly revenues through diversified income streams.
Her strategic approach to content creation, combined with her authentic messaging and strong community engagement, positions her well for continued financial growth in the plus-size modeling and body-positive content markets.
Impact on Plus-Size Fashion and Body Positivity
Yurley Rúa has become more than just a social media personality; she’s a significant advocate for plus-size representation and Colombian body-positive culture.
Fashion Industry Influence
Her content consistently promotes inclusive fashion:
- Plus-Size Representation: Showcasing fashionable options for curvy women
- Colombian Style: Featuring Latin American fashion sensibilities
- Body Positive Messaging: Encouraging self-acceptance and confidence
- Cultural Bridge: Connecting Colombian and international audiences
Community Building
Through her platforms, she promotes essential messages:
- Celebrating natural body diversity
- Supporting the BBW modeling community
- Encouraging confidence in plus-size women
- Building authentic connections with followers
Colombian Culture and Tourism Connection
Yurley Rúa’s content often showcases the vibrant culture and beautiful settings of Colombia, inadvertently serving as a cultural ambassador for her home country. Her posts frequently feature Colombia’s stunning landscapes, fashion, and lifestyle, which has contributed to increased interest in Colombian culture among her international followers. For those inspired by her content to learn more about Colombia, understanding the best times to visit this diverse country can help appreciate the cultural richness that influences creators like Yurley Rúa.
Personal Life and Privacy
Yurley Rúa maintains careful privacy boundaries regarding her personal relationships and family life. Her relationship status remains unknown, and she has not shared details about parents, siblings, or romantic partnerships.
This professional approach demonstrates her understanding that sustainable success requires clear boundaries between public persona and private life. Her focus remains on career development and community building rather than personal disclosure.
Professional Focus Areas
Beyond her content creation, she concentrates on:
- Plus-size fashion advocacy
- Body positivity community building
- Colombian culture representation
- Content creation innovation
- Strategic brand partnerships
What’s Next for This Rising Star?

Based on her current trajectory, Yurley Rúa shows tremendous potential for continued growth and expansion in the plus-size modeling industry.
Future Opportunities
Potential Business Ventures:
- Plus-size fashion line launch
- Body positivity workshops and events
- Colombian fashion brand partnerships
- International modeling opportunities
- Beauty product collaborations
Platform Expansion:
- YouTube channel development
- TikTok presence growth
- Podcast hosting about body positivity
- Television or media appearances
Lessons from Yurley Rúa’s Success
Her journey offers valuable insights for aspiring plus-size models and body-positive advocates:
Key Success Factors
- Authentic Representation: Genuine approach to plus-size modeling
- Cultural Pride: Embracing Colombian heritage as competitive advantage
- Community Focus: Building genuine connections with followers
- Strategic Timing: Entering the market at optimal moment
- Privacy Balance: Protecting personal life while building public brand
Actionable Takeaways
- Focus on authentic representation of your community
- Build genuine relationships with your audience
- Maintain professional boundaries while being personable
- Collaborate strategically with industry peers
- Diversify revenue streams early in your career
Frequently Asked Questions About Yurley Rúa
How did she become famous?
Yurley Rúa built her fame through consistent plus-size modeling content on Instagram starting in November 2023. Her authentic approach to body positivity and curvy fashion attracted over 272,000 followers in less than a year.
What is her real name?
Her real name is Yurley Rúa, though she’s widely known by her Instagram handle @alessiabig11 across social media platforms.
Where is she from in Colombia?
Yurley Rúa was born and raised in Colombia and currently resides in Bogotá, the country’s capital and cultural center.
What makes her different from other plus-size models?
She stands out through her authentic Colombian representation, rapid growth trajectory, engaging personality, and focus on building genuine community connections rather than just showcasing fashion.